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Digital Marketing Musings & News
Home » Blog

Are Yelp Reviews Still Relevant?

Apr, Fri 12th, 2013 Posted in : Blog By : Jessica Pruitt 0 Comments Tags: online reviews, reputation management, SEO, yelp

I get online and search for reviews for almost everything I think about spending money or time on; whether that is a new TV, a new car, a video game, a doctor, or simply trying a new restaurant. I want to know what other people think about these things before I use my hard earned [...]

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Tool Review: WooRank

Apr, Tue 2nd, 2013 Posted in : Blog By : Leah Messina 0 Comments Tags: Online Tools, Search Engine Optimization, SEO, WooRank

Whose job is search engine optimization anyway? There are back-end changes best fit for a programmer to make, such as making sitemaps, ensuring a site is built using friendly URLs, and making sure that the domain with and without the www resolves to the same URL. But on the other side, interesting and useful keyword-optimized [...]

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Hot off the Press: The Watch Dog

Nov, Thu 8th, 2012 Posted in : Blog By : Leah Messina 0 Comments Tags: Book Divas, book marketing, clients, Sandy Lo, The Watch Dog

Garrett “Rett” Baker has taken one too many wrong turns in life that slams him into a dead-end. He finds himself forced to return to his small town life in middle Tennessee where he left behind broken relationships and bad memories. With plans to leave as soon as he saves some cash, Garrett finds himself [...]

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It is Time to Embrace Organic Marketing

Nov, Thu 8th, 2012 Posted in : Blog By : Leah Messina 0 Comments Tags: integrated marketing, organic marketing, organic search, Search Engine Marketing, SEM, social media, social media marketing

When we developed the concept of Organic Marketing in 2006, we knew we were on to something big. With the rise, and eventual adoption of social media marketing into mainstream marketing activities, it is now more important than ever to make sure your business is running an integrated organic marketing program. There are a number [...]

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theTRAVELER is on the Move

Apr, Sat 7th, 2012 Posted in : Blog By : Leah Messina 0 Comments Tags: clients, graphic design, online branding, recommendations, travel

theTRAVELER, a new personalized concierge travel service has launched a comprehensive digital marketing effort consisting of a website, blog, Facebook (where there are extensive and jealousy-inducing travel photos from all over the world), Twitter, Pinterest, and an email newsletter. Leveraging years of travel experience, owner and travel counselor, Robert Kavalek, is drawing in business with [...]

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Fundamental Shift in Communications

Aug, Thu 19th, 2010 Posted in : Blog By : Leah Messina 0 Comments Tags: communications, consumer activation, MIT, open source education, social media, social media adoption

In a recent article on on Digital Buzz Blog, they share some eye-opening facts via Socialnomics about social media usage and how far beyond a fad it has grown. In fact, the advent of social media is a fundamental shift in the way we communicate. Agencies, along with their clients, are being forced to face [...]

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Moving into the Mobile Web

Jun, Thu 24th, 2010 Posted in : Blog By : Leah Messina 0 Comments Tags: blackberry, iphone, mobile, mobile ecommerce, mobile web

With the increase of smartphone users in the United States — yes, we are talking about all of those iPhone & Blackberry addicts — it is increasingly important to have a mobile-ready website. In fact, cell phone sales have been declining but Smartphone sales have been increasing because more and more consumers are demanding information [...]

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TubeMogul Proves Video Viewership Peaks Early

Jun, Sun 20th, 2010 Posted in : Blog By : Leah Messina 0 Comments Tags: analytics, measurement, social media, TubeMogul, video marketing, video syndication

TubeMogul, a powerful video syndication & analysis platform, has released data from a research report that concludes video viewership peaks early. Based on a 90-day study of 10,000 videos, they can now offer a simple projection of how many video views can be expected within a year and what percent of the total expected views [...]

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MySpace to Become Entertainment Site – Again

Jun, Sun 13th, 2010 Posted in : Blog By : Leah Messina 1 Comments Tags: consumer marketing, entertainment, MySpace, rebranding, social media, social networks

In an attempt to keep MySpace alive and kicking, News Corp. is vowing to reposition MySpace as a one-stop entertainment hub. The move makes sense as it has lost its position as the all-encompassing social networking site that Facebook as claimed. The move is hardly surprising as MySpace has been known over the past year [...]

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Daring, Determined, and Dynamic eWomen

Jun, Fri 11th, 2010 Posted in : Blog By : Leah Messina 0 Comments Tags: conferences, networking, women in business, women in technology

I returned last night from Dallas, after spending the last four days at the 7th annual eWomen Network International Conference and Business Expo held at the impressive Hyatt Regency hotel. Over 2500 business women, mostly business owners, joined together for what was an unbelievable production of inspirational speakers, power networking, fundraising, and some good old [...]

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