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125 Tasks Digital Marketers Do

Jun 20, 2013 | Blog

Digital marketing sure has been on the fast track the last several years. With new technology at our fingertips, changing consumer tastes, digital is now an essential component to any marketing strategy.

But it takes a lot of effort and juggling of tasks and tools to successfully implement a digital marketing strategy. Some of these tasks could be broken out even further (yes, you, Google AdWords) and of course, the bigger the agency, the more people and departments are in place to share the workload. Nevertheless, whether you are currently in the field of digital marketing, or if you are thinking about hiring a digital marketing consultant, here is a list of 125 tasks you likely will find professionals in this role doing every day:

 Social Media

1. Developing editorial calendar for content sharing
2. Updating Facebook Pages
3. Updating Google+
4. Updating LinkedIn
5. Updating Twitter
6. Answering LinkedIn questions
7. Updating Tumblr, Instagram, Vine, and other social networks
8. Managing your Yelp profile
9. Bookmarking blog content on social bookmarking sites
10. Building out custom Facebook pages
11. Designing cover images for social profiles
12. Developing social media marketing plans
13. Guest writing for industry blogs or websites
14. Interacting with consumers via social media
15. Recruiting guest bloggers
16. Researching bloggers
17. Writing a social media corporate policy
18. Scheduling social media status updates to be published
19. Responding to questions on Quora
20. Researching bloggers
21. Monitoring competitors’ social media updates


22. Developing contests to promote a business or product
23. Designing contest pages
24. Writing contest rules
25. Promoting contests to contest directories
26. Promoting contests online on company website
27. Promoting contests online through company’s social profiles
28. Promoting contests through company’s email newsletters
29. Tracking progress of contest entries
30. Choosing winners of contests
31. Announcing contest winners
32. Notify winners of contests
33. Distributing contest prizing
34. Distributing coupon codes online
35. Listing your events with local online events calendars
36. Ordering premiums created to hand out
37. Writing white papers
38. Posting white papers online on sites like


39. Analyzing Google Analytics
40. Measuring search engine optimization results
41. Performing competitor keyword analysis
42. Reviewing ecommerce sales data
43. Review social media metrics, like Facebook Insights
44. Running reports to track growth, response or ROI


45. Writing proposal
46. Creating lead capture forms for the company website
47. Writing sales follow up copy
48. Writing sales scripts
49. Submitting ecommerce products to shopping aggregators
50. Using lead scoring for prospects
51. Developing demonstrations or tutorials
52. Networking – in person!
53. Writing tips & how-to articles to share with prospects or customers
54. Researching affiliate programs

Email Marketing

55. Choosing an email marketing software vendor
56. Designing email newsletter templates
57. Distributing email newsletter
58. Writing email newsletter copy
59. Setting up trigger emails
60. Setting up an account with the email marketing software vendor
61. Sending test copies of the email newsletter
62. Segmenting email newsletter lists
63. Reviewing email newsletter metrics
64. Cleaning up the database  (fixing typos, adding in new data)


65. Developing video content
66. Hiring a vendor to develop video content
67. Writing video scripts
68. Develop keyword lists for tagging videos
69. Writing video descriptions
70. Publishing video to YouTube
71. Publishing video to company website


72. Writing ad copy
73. Designing ad units
74. Monitoring Facebook Ad campaigns
75. Researching affiliate programs
76. Signing up for affiliate programs
77. Running retargeting campaigns
78. Running ad campaigns in Google AdWords
79. Running ads on LinkedIn to promote the business
80. Running estimates of audience size for Facebook ads
81. Buying ad space on specific or niche sites

Public Relations

82. Commenting on articles or blog posts online
83. Documenting online media placements
84. Following up with people product samples were sent to
85. Pitching bloggers to review a product
86. Writing press releases
87. Submitting press releases thru online wire services
88. Sending out product samples
89. Searching forums for influencers
90. Reviewing forums for consumer feedback

Website Management

91. Designing web graphics
92. Editing web copy
93. Fixing broken links on the company website
94. Installing tracking codes on the company website
95. Publishing blog posts
96. Renewing domains and hosting plans
97. Sourcing images to accompany blog posts and status updates

Customer Service

98. Developing customer service plans
99. Responding to customers questions or concerns on social media

Project Management

100. Getting content approved by key stakeholders
101.  Posting jobs or RFPs online to recruit staff or vendors
102. Giving presentations on your work
103. Formatting documents (Excel, Powerpoint, Word)
104. Writing case studies of projects or clients
105. Updating editorial calendars
106. Training staff on social media involvement
107. Speaking at industry conferences or meetings
108. Sitting through many demos of marketing tools & dashboards
109. Setting up Google Alerts on key companies, people or products
110. Sending thank you notes or emails to customers
111. Reviewing metrics, metrics, metrics
112. Reviewing reports with clients
113. Researching the latest digital marketing trends & tools

 Search Engine Optimization

114.  Developing keyword lists
115. Appropriately naming images on the company website
116. Choosing anchor text for backlinks
117. Distributing articles to article submission websites
118. Listing the company in online local business directories
119. Listing the company website in niche directories
120. Managing relationships with the major search engines
121. Pinging sites after new content has been published
122. Renaming files so they are optimized for search engines
123. Writing blog content based on a keyword strategy
124. Writing article content to publish online
125. Reviewing website backlinks

What would you add to this list?

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