Welcome to another episode of Recipe to Revenue! In this episode, we dive into the world of innovation and product development with Mike Hennesy, VP of Innovation at Wana Brands. Join us as Mike shares his fascinating journey, from his science and business background to leading groundbreaking advancements in cannabis product formulations. Discover how Wana Brands is leveraging science to create functional cannabis products addressing sleep, anxiety, and energy needs, and explore the exciting future of hemp-based beverages in this ever-evolving industry.
Whether you’re curious about the science behind cannabis or looking to learn from an industry leader, this episode is packed with insights you won’t want to miss.
Are Beverages the Future of Cannabis?
In the 8th episode of “Recipe to Revenue,” Leah Messina sits down with Mike Hennesy, VP of Innovation at Wana Brands, to explore how science and education drive success in the cannabis industry. With a decade of experience at Wana, Mike offers a deep dive into his role leading product development, research, and education at one of the most innovative cannabis companies in the U.S.
Listen to this episode for insights into:
- The evolution of Wana’s products from crude extracts to precisely formulated cannabinoid blends.
- How science-driven research fuels innovations like fast-acting edibles and use-specific formulations.
- Wana’s unique culture and its role in fostering creativity and retention within the company.
- The launch of Wana’s hemp-derived products and beverages, designed to reach new consumers across the U.S.
- The importance of partnerships and education in building trust and long-term success in the cannabis market.
Tune in to learn how Wana Brands is leveraging the power of the plant to enhance lives while setting a new standard for the industry.
