A Breakthrough Technology
BugZing™ uses new technology to combat the mosquito epidemic facing the world today. Robert Hockaday, a physicist, mechanical engineer and inventor from Tucumcari, New Mexico, has discovered a combination of scents with DEET that are more effective than DEET alone. A wearable device called BugZing™ is able to deliver the scents steadily for 800 hours and works as mosquito repellent. By wearing BugZing™ you can keep the mosquitos at bay without putting scent oils on your skin. They also discovered other combinations of botanical scents, without DEET, that can also be effectively delivered at a steady rate in wearable device and we called these BugZing™.
How It Works
Mosquitoes detect their prey from long distances by honing in on exhaled carbon dioxide. They are also attracted to the 50+ other chemical odors associated with humans. When they get close mosquitoes rely on infrared and color vision to find a desirable location to feed. BugZing™ cloaks you in a confusion of scent that is barely detectible to humans. This cloaking action acts as a mosquito repellent by confusing nearby mosquitoes. By wearing the BugZing technology, the mosquitos either don’t recognize you as prey, or, they can’t figure out where to land to feed. There are many ways to use BugZing , you can wear on a band or clip it to your shoes or clothes. One of the things that makes BugZing™ stand out is that the scent doesn’t degrade over time, it stays consistent through its 800-hour lifespan.
How BugZing Can Help
BugZing™ wants to see the mosquito epidemic disappear around the world. As an acting mosquito repellent, their goal is to see that for every unit sold in United States, Europe and Japan, BugZing™ would be able to deliver another unit to an impoverished country at cost. This simultaneously solves a world problem while making people more comfortable.
Where Sinuate Media Contributed
Sinuate Media provided two key services to BugZing™. The first was developing a new identity for the company and the second was to redesign their website to reflect their new look. After gathering details about the company and what their key values are, we sketched out several logo concepts. From there, we designed and presented six logos for the company to review. Their team of scientists reviewed them and selected their top three. After some minor changes to address how the logos would present in different situations, such as black & white, on business cards, as social media icons – we narrowed it down to the final logo.
Because BugZing™ works internationally; they wanted a logo that would translate meaning without words. They ultimately selected the one in use because it included the company name, a visual representation of a mosquito and the symbol used to represent the repelling of the mosquito. After the identity was established we turned our focus to building their website. They previously had a site but it did not represent the company image they wanted to portray.
The audience is primarily licensees – companies that would be interested in licensing and manufacturing BugZing™ in their country. Not only was it important to represent the science behind the product, but to showcase how BugZing™ can be used. We did this through photography that highlighted places, such as the woods, where mosquitos are prevalent.
If you are interested in licensing opportunities for BugZing™ or would like more information about our products, visit their website and fill out the contact form and a member of their team will get back to you.