In this episode of Recipe to Revenue, we’re joined by Jason Goodman, co-founder of Antithesis Foods, a company transforming the healthy snack industry with innovative, chickpea-based products. Jason takes us through his journey from a classroom idea to landing private-label deals with major retailers like CVS. Discover how persistence, creativity, and a science-driven approach have shaped Antithesis Foods’ success in creating better-for-you snacks that deliver on both nutrition and taste.
Do Food Scientists Hold the Key to Building Health-Conscious Brands?
In the 9th episode of “Recipe to Revenue,”
Leah Messina welcomes Jason Goodman, co-founder of Antithesis Foods, to discuss the journey from a simple class project to creating private-label snacks for national retailers like CVS. With a background in food science and a passion for healthier snacking options, Jason shares the lessons learned from scaling production and pivoting strategies to meet market demand.
Listen to this episode for insights into:
- The creation of Antithesis Foods’ innovative chickpea-based products, starting with chocolate-covered garbanzo beans.
- The challenges of scaling manufacturing and how Antithesis Foods transitioned to private-label success.
- How partnerships with national retailers like CVS led to Antithesis Foods’ unique snack offerings.
- Trends in the healthy snack market, including the rise of nutrient-dense products and consumer demand for better-for-you ingredients.
- The importance of persistence and adaptability when building a business in the competitive food industry.
Dive into this inspiring story to learn how Antithesis Foods is reshaping healthy snacking while staying true to their mission of delivering high-quality, plant-based options.