From Backpacking Bali to 17,000 Farmers: The Insane Scale of Big Tree Farms

In this episode of Recipe to Revenue, Ben Ripple, co-founder of Big Tree Farms, talks about how he went from a backpacker in Bali to managing a vertically integrated supply chain of over 17,000 farmers across the Indonesian archipelago.

To save a traditional agricultural system, sometimes you have to treat it like a business, not a charity.

Watch or listen to learn more about:

• Why the non-profit model failed to save traditional crops
• How “market-driven conservation” scales impact faster than charity
  
• How to manage 17,000 farmers without a single middleman
• The reality of digitizing thousands of remote, paper-based farms
• How they turned “Nira” nectar from a local ingredient to a global staple
• The logistical insanity of sourcing from the “Ring of Fire”
• Why “everybody fails some of the time” is the only way to grow
  

Whether you’re interested in social enterprise, supply chain logistics, or international business, Ben shares the blueprint for building a brand that is both profitable and regenerative.