How Food & Beverage Brands Can Conquer the American Market

The global spirits industry is a complex blend of tradition, innovation, and cultural nuances. In this episode of Recipe to Revenue, we’re raising a glass with Paola Pavan of OPC International, a seasoned expert in bridging the gap between international brands and the U.S. market. With a career that spans from the sun-drenched vineyards of Italy to the bustling streets of New York, Paola brings a unique perspective to the table.

This week, episode 2 of Recipe to Revenue uncorks a vintage blend of insights on navigating cultural differences, overcoming regulatory challenges, and crafting the perfect strategy for international brand success. Join us as we distill the recipe for turning Old World spirits into New World sensations with one of the industry’s most savvy connectors!

In the 2nd episode of “Recipe to Revenue,” Leah Messina chats with Paola Pavan of OPC International, a boutique agency that primarily serves the Wine & Spirits industry, and, on a larger scale, the hospitality and food industry.

Paola, with her deep roots in the Italian spirits industry and extensive experience in the U.S. market, shares invaluable insights on:

• Successfully transitioning international brands into the U.S. market.
• The significance of understanding cultural differences and consumer behaviors.
• Overcoming bureaucratic hurdles and marketing challenges in bringing products to new markets.
• The role of strategic partnerships in establishing and growing a brand in a foreign market.
• Personal anecdotes from her career shift from Italy to the U.S. and the pivotal moments that shaped her professional journey.