How Starting Over at Age 50 Led to a Globally Recognized Wine Tourism Brand

In this episode of Recipe to Revenue, host Leah Messina talks with Cynthia Coutu, founder of Delectabulles. Cynthia shares her journey from moving to Paris for an art history degree to launching a champagne networking club. She explains the mechanics of transitioning into a highly scalable, audience-based wine tourism model.

After a twenty-year career as an international civil servant, Cynthia faced an unexpected career crossroads at age fifty. Her solution involved pursuing her passion for wine, getting her certification, and building a boutique wine tourism company.

Watch or listen to learn more about:

• How a passion for wine and cheese turned into a specialization in champagne.
• Why exclusively serving champagnes made by women sets Delectabulles apart.
  

• How bringing in activities like yoga and playing pétanque drives innovative educational events.
  

• The shift from a digital communications background to hosting online champagne tastings during the pandemic.
  

• The operational blueprint for listening to your audience to build a customer-centric business.
  

Whether you operate a new venture or want to scale an existing brand, Cynthia breaks down the exact plays needed to build a purposeful and predictable revenue engine.