Non Alcoholic Beer in 2025: Expert Reveals $40B Industry Revolution

In this episode of Recipe to Revenue, we sit down with Meagen Coester, a beverage industry veteran who’s helping revolutionize the non-alcoholic beer market. From her extensive experience at Boston Beer Company to launching the world’s first non-alcoholic beer certification program, Meagen shares how she’s shaping the future of alcohol-free beverages while driving innovation in industry education and training.

In the 10th episode of “Recipe to Revenue,”

Leah Messina welcomes Meagen Coester to explore her journey from beer education pioneer at Samuel Adams to becoming a leading voice in the rapidly growing non-alcoholic beverage space. With over a decade of experience in the beverage industry and a personal transformation story, Meagen discusses the evolution of the NA market and her role in developing professional standards for the category.

Listen to this episode for insights into:

• The explosive growth of the non-alcoholic beer market, projected to reach $40 billion by 2032 – double the size of the craft beer segment
  How changing consumer behaviors and health consciousness are driving the adoption of non-alcoholic alternatives
• The development of the world’s first non-alcoholic beer certification program and cannabis beverage certification
• The four distinct consumer patterns emerging in the NA beverage market, from substituters to abstainers
• How partnerships and authenticity have shaped Meagen’s success in building innovative training programs and growing Go Brewing’s presence

Whether you’re a beverage industry professional or curious about the booming non-alcoholic market, this episode offers valuable insights into how NA beverages are transforming drinking culture while creating new opportunities for growth and innovation.