Reasons to Hire a Digital Marketing Agency
If you’ve ever struggled to come up with an advertising concept, feel like you’re constantly on the back foot with new digital marketing platforms, or just aren’t sure if you’re “doing it right” it could be time to hire a digital marketing agency.
While a number of brands choose to keep their marketing teams in-house, there are some reasons you might choose to consider working with an external partner. You can even do this without losing your existing team, bringing in external resources for specific initiatives while letting your staff handle the day-to-day of certain functions.
Let’s discuss some reasons to hire a digital marketing agency.
Breadth and Depth of Skill
As we all know, finding skilled workers is a challenge in the best of times. Post-pandemic, it can be even harder. Changes across industries, especially with regard to technology, can make it very difficult to find employees who have the experience and skill to implement and manage the systems necessary to enact digital marketing strategies.
Digital marketers are skilled at a variety of tasks and understand the shifting landscape of digital platforms. They spend a good deal of time keeping up with new trends. They also know the changes that are coming to digital platforms businesses depend on the most. What’s more, they can anticipate how those changes affect your marketing strategies and offer solutions. This is especially true as consumers—and regulators—demand additional safeguards to data and privacy.
Get Fresh Creative Insight
If you have an in-house team, they are the experts at your business. They can adapt and pivot quickly. This is a big win for many companies. However, there’s an inertia that can set in, at least creatively. This is especially true if your team is small and trying to get a lot done. They may sacrifice creativity for productivity.
A good digital marketing agency partner can enliven your overall strategy. Rather than bring in an external partner to replace your in-house team, consider hiring them on a consulting basis to work with them. Having an agency on retainer to brainstorm big ideas and events, reimagine your website, or advise about new digital marketing channels may be just what’s needed to break out of a rut. Your in-house team can and should be a part of the discussions to ensure brand consistency and flawless execution.
Scalability and Flexibility
A good digital marketing agency will be able to ride out the changes with you. Whether your business needs to expand or contract, they’ll be able to scale up or down as needed. If you want to add services, your contract can be easily amended.
Scaling down your in-house team often means a round of layoffs, which are emotionally challenging and tough on morale. What’s worse, you lose all the time and effort you put into building that team and you may not be able to add people back in when you need them again. If your business needs to grow or you expand into a new market, an agency partner is ready and able to provide the additional resources to support your growth with a smaller capital investment from you.
While it may initially seem less expensive to have an in-house agency or team, you may not be able to provide salaries, benefits, and additional tools and space for more staff as things change. Additionally, hiring an external agency vs. continually recruiting, training, and retaining talent yourself is an efficiency you may not have considered. A digital marketing agency can bring fresh members of their team to cover the skill gap you may have on your own team. For instance, you might need someone to optimize your website for search; SEO/SEM is a skillset digital marketing agencies usually bring to the table.
A digital marketing agency can also be more efficient and effective at crafting overall strategies that produce results, cutting down on overall costs in terms of time and effort.
Is A Digital Marketing Agency Right for You?
Still not convinced about working with an agency partner? Let us show you what we can do. We’ve worked with many businesses to support their in-house teams, including Electronic Caregiver, Spaceport America, New Mexico State University, and more. We also offer comprehensive services and strategies for businesses in all sectors. for smaller businesses. Let us know what we can do for you!