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Sinuate Media has acquired Approach Positive Marketing, a firm specializing in strategic digital communications for science, research, and higher education.


— Sinuate Media, the Organic Marketing Company, announces the acquisition of Approach Positive Marketing, a marketing communications firm that specializes in science, research, and higher education founded in 2014. The mission of Approach Positive is to use marketing analytics to help scientists craft the story of their research in a compelling, consumer-friendly way. Together, the companies will use their expertise at communicating science research to build public awareness and support by highlighting the importance and novelty of their clients’ work. Approach Positive clients will benefit from an even wider range of communication strategy services, marketing training, and media coverage opportunities.

“We are thrilled to have Approach Positive join Sinuate Media so science researchers and higher education professionals will have more resources and support to strategically tell their story to the public,” says Leah Messina, chief executive officer and founder of Sinuate Media. “In addition, they will have access to comprehensive communications training while will enable them to compete in today’s digital environment. We believe scientists and research faculty have great potential to leverage digital communications in a meaningful way that will communicate the work they do to a much wider audience. Approach Positive’s analytical look at marketing communications is specifically crafted to serve this audience.”

Approach Positive has worked with research programs at University of Maryland, New Mexico State University, City College of New York, The Jornada Experimental Range, among others. The acquisition of Approach Positive will further broaden Sinuate Media’s reach into science research and higher education. Over the past decade, Sinuate Media has worked with brands such as DEWALT, GEICO, The History Channel, and Brugal Rum, amongst other consumer brands and business-to-business companies.

About Sinuate Media
Founded in 2006, Sinuate Media is a national consulting firm, providing digital marketing for engaging brands. The company offers a wide range of services designed to increase brand recognition and revenue through a unique combination of strategy, creative, automation and analytics. For more information, visit

Approach Positive Marketing - Science Communications by Sinuate Media