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305 Tasks Digital Marketers Do

305 Tasks Digital Marketers Do

When we first published our list of 125 Tasks Digital Marketers Do in 2013, we never anticipated how popular the post would be. As we enter 2021, the need for digital communication has never been so prominent. The COVID-19 pandemic has pushed businesses to adapt to a...

Why Marketing Automation Matters for Digital Marketing

Marketing automation is arguably the most exciting thing to happen to digital marketing in the last decade. After years of waiting for the marriage of metrics to smarter tracking technology, digital marketers now have it: a better way to connect ROI to outreach,...

Marketing Automation Now – Part 1

In this series of posts on marketing automation, we offer important definitions of marketing automation, present an overview of what it is all about, and why you should start taking advantage of its revenue contributions today. We will also present some very...