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Chat GPT: What It Is & How You Can Use It

Chat GPT: What It Is & How You Can Use It

Spring is still a far cry off, according to the predictions of our country’s furry and fickle timekeeper, but 2023’s most popular marketing trends are already in bloom.  Amassing over a million users in just 5 days post-launch, ChatGPT,...
Addressable Advertising: What It Is & Why You Need It

Addressable Advertising: What It Is & Why You Need It

For all the different changes the digital marketing landscape has seen in recent years, one thing seems to unite the forward momentum. Pushing expansion and increasing revenue both factor in, but the driving force of recent advancements in tech and...
Marketing Trends the Pandemic Pushed Forward

Marketing Trends the Pandemic Pushed Forward

Part of developing a strong marketing strategy is knowing what the trends are, and how to leverage them to your advantage. These last two years shook the world like no other time in history.  Of course, this impacted marketing trends, too.  Businesses reliant on...
The Rise of Digital Advertising

The Rise of Digital Advertising

Do you remember banner ads? If you’re old enough, the phrase probably brings back memories of websites that sported gigantic horizontal advertisements that blocked content and never disappeared. The rise of the banner ad and its cousin—the big, bulky sidebar ad—opened...