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Integrating Direct Mail with Digital Marketing in 2021

Integrating Direct Mail with Digital Marketing in 2021

Sending direct mail to prospective customers has long been a popular strategy used by marketers. In fact, direct mail marketing dates all the way back to the early 1800s, when Aaron Montgomery Ward created the first mail order catalog. This innovation sparked a...
Social Media Policy

Social Media Policy

Are You Operating Without a Social Media Policy? The opportunity for escapism was one of early social media’s most attractive offerings. At its 2008 peak, Myspace had lured 75.9 million internet users down a glittery, graffiti-graphic rabbit hole and into the depths...

Does Facebook Advertising Really Work?

Yesterday I gave a talk about Facebook Advertising and if it really works or not. For business owners and marketers alike, it can be very frustrating to run an campaign through Facebook or feel like Facebook is “nickel and diming” you in order to boost...

Podomatic – The New Way To Advertise

Podcasting is a form of web-based audio broadcast that has become one of the most popular forms of advertising used today. Due to the current economic crisis, ad sales are down a minimum of 17% in magazines, and consumers are turning to the Internet to find out about...

Online Advertising More Popular

What medium do advertisers spend the most on nowadays? Well that all depends on what country we’re talking about. In the United States, television advertising still dominates, in terms of spending. On the other hand, the economy has pushed advertisers to shift their...