In this episode of Recipe to Revenue, Don Klusendorf of D&W Marketing breaks down how strong teams really operate, why clarity and preparedness matter, and how value is the real differentiator in commodity-driven categories.
What the Best Teams in Produce and CPG Get Right
What separates the best-performing teams from the rest, especially in fast-moving and ultra-competitive industries like produce, grocery retail, and CPG?
Watch or listen to learn more about:
- Why the best teams share definitions, language, and expectations
- How taking initiative helps people build confidence and competence
- What most brands misunderstand about selling in produce and CPG
- Why value (not price) is the true competitive edge in commodity categories
- Why you should think like a businessperson, not a salesperson
- What turns vendors into trusted problem-solving partners
Whether you lead a sales team, manage produce or CPG accounts, or want to strengthen your leadership skills, this episode offers straightforward tips on building teams that perform and relationships that last.
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Featuring
Don Klusendorf
of D&W Marketing
Hosted By
Leah Messina
Sinuate Media
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