Why Pausing Your Retail Brokers is Sometimes Necessary to Scale a Food Brand

In this episode of Recipe to Revenue, host Leah Messina talks with Denise Ramon, owner of 2 Sisters’ Salsa Co. Denise shares her unique journey of acquiring an established CPG brand and the hard-won lessons she learned while scaling it in major retailers. She explains the mechanics of temporarily pausing retail brokers to master the grocery business firsthand and build direct relationships with category buyers.

After spending eight years climbing the ranks from account rep to president, Denise made the ultimate leap and bought the company. Her strategic vision involves scaling the brand through direct retail relationships and an unwavering commitment to clean-label ingredients.

Watch or listen to learn more about:

• What transitioning from an employee to buying and scaling an established CPG brand looks like
• How putting retail brokers on pause helped them master the grocery business
  

• The costly mistake of bypassing a category manager and getting banned from a store
  

• The importance of closely monitoring purchase orders to prevent warehouse chargebacks
  

• How clean-label ingredients and in-store promotions stand out in a crowded premium salsa market

Whether you are trying to break into your first grocery store or looking to optimize an existing retail strategy, Denise breaks down the exact plays needed to build a predictable revenue engine.