Project Overview of
Center of Innovation
Empowering Change: How Sinuate Media Transformed COI’s Digital Messaging for Enhanced Behavioral Health Outreach
The Center of Innovation (COI), a New Mexico State University cooperative extension program dedicated to promoting behavioral health and wellbeing, partnered with Sinuate Media to transform their website into a powerful digital platform. Key goals were to streamline operations and simplify the messaging of their extensive program offerings. Through a comprehensive content analysis, we helped COI condense their message into a clear narrative effectively conveyed through their digital presence.
We’ve collaborated closely with COI to develop their core brand identity as well as those of their diverse programs. On the technical front, we’ve enhanced operational efficiency by implementing improved website functionalities, including streamlined event registration and continuing education programs. This allows COI to shift their focus away from website troubleshooting and dedicate their time and resources to their core mission of improving behavioral health outcomes in New Mexico.
What we did
Web Development | Branding | Industry Solutions | Social Media
Sector
State Agency/Government, Healthcare
Center of innovation
Brand Identity
Center oF innovation
Company Branding
Center of Innovation, while having an established logo, needed a more robust guideline to give them a full brand identity. By creating color palettes, alternate logo compositions, typography, a curated brand guideline, letterhead, business cards, custom Zoom backgrounds, and more print and digital collateral, we were able to provide them with a true brand identity.
Logo Design
Colors
#249eb1
#249eb1
#249eb1
#249eb1
#249eb1
Typography
Primary Fonts
Alternate Web Fonts
Center of innovation
Program Branding
Logo Design
NM High Fidelity Wraparound
Center of Innovation hosts a suite of programs serving services catering to behavioral health across New Mexico. As the services grow, so do the program identities, allowing for greater brand recognition under the Center of Innovation umbrella. Center of Innovation also partners with organizations across the state and facilitates in their branding and services.
Branding for the
Children’s Law Institute
One of the many programs nested inside the Center of Innovation is the Children’s Law Institute (CLI). CLI is a statewide, multi-disciplinary conference addressing issues of importance in child welfare and juvenile justice. Every year, the conference’s theme and branding is updated.
The 31st Annual Children’s Law Institute
Illuminated by Hope Program Guide
Center of innovation
Website Design
Center of Innovation
Website Design
One of the first phases of the project was to build out their robust website. By working with their team, we were able to identify their company’s needs and curate an ideal user experience by crafting an organized sitemap. Using this sitemap, we created their website to facilitate their business goals while keeping the end user top of mind.
View Our Other Work
