About Us
We Don’t Just Run Campaigns. We Build Revenue Engines.
Sinuate Media is an award-winning, woman-led, future-focused marketing agency, blending high-level strategy with precise execution to drive measurable success
Our Story
In 2006, we launched in Baltimore as one of the first digital-first agencies of its kind. We helped launch the NHL on Twitter and brought DeWalt into the social age. Our belief was simple: marketing should be organic, integrated, and conversation-driven.
In 2010, we moved our headquarters from Charm City to the Land of Enchantment. The move from Baltimore to New Mexico proved that with laptops and vision, we could serve world-class clients from anywhere.
Today, our dual-hub operation blends New York strategy with New Mexico production, giving you the best of both worlds.
What Does Sinuate Mean?
si · nyoo · ate
adjective. having a wavy or sinuous margin; with alternate rounded notches and lobes.
The name Sinuate Media has a unique origin story. Our founder, Leah Messina, drew inspiration from an unexpected place: her high school Latin studies. While preparing to launch the agency, Leah reflected on the core of marketing: the need to be heard and seen. She knew that effective messaging shouldn’t just be ‘insinuated‘ or subtle; it needed to be bold.
Relying on her Latin background, she reasoned that if the prefix ‘in-‘ often functions as a negation, then removing it might reveal a word that meant the opposite of subtle. However, a quick look at the dictionary revealed a different definition: Sinuate describes the beautiful, wavy margin of a leaf. She fell in love with the imagery, and the name stuck. Today, that organic, flowing shape is a core part of our brand and is reflected in the Sinuate leaf within our logo.
Our History
How it all started
2006
Founded in Charm City
We planted our flag in Baltimore, MD with a laptop and a vision. While the big agencies were still selling billboards, we were engineering the first wave of social conversation, proving that nimble, data-driven strategies could outpace massive ad budgets.
2008
2018
2010
Agility Before It Was Trendy
In 2010, we relocated our headquarters to the Land of Enchantment (New Mexico), transitioning to a cloud-based infrastructure a decade before the remote work revolution. We proved that with the right vision and technology, world-class strategy isn’t bound by geography.
2016
Mastering the Complex
In 2016, we acquired Approach Positive, a firm specializing in science communications. This acquisition deepened our ability to translate dense, technical research into compelling public narratives—laying the groundwork for our current expertise in regulated and complex industries.
2022
Solidifying the Production Hub
We acquired our permanent headquarters in Las Cruces, establishing a dedicated physical hub for our New Mexico operations. This expansion wasn’t just about square footage; it provided the infrastructure for our in-house printing division (The Print House) and a dedicated training facility for client workshops.
2025
Back to the Big Apple
As we approached our 20th anniversary, we expanded our footprint back to the East Coast, establishing a dedicated Strategy Hub in NY. This homecoming solidified our “Dual-Hub” model, bridging the gap between high-level executive strategy in NYC and high-efficiency production in New Mexico.
What Our Clients Say About Us
Fantastic company to work with, their work is professional and at a high level, been using Sinuate for over a year now and was recommended to me from another lifetime user of their services. Cannot wait to see what the future holds!
Ryan Drapela
CEO, Drapelaworks & Frio Coolers
Anthony Dohrmann
CEO, Electronic Caregiver
Scott DeLuzio
Director of Educational Technology, Lean Horizons
Lauren Armstrong
Lawyer & Owner, Origin Immigration Law
We have nothing but praises to sing for the team at Sinuate Media. We approached this organization with some ideas in mind to improve and enhance the outcomes of our local Substance Abuse Treatment Center and the team at Sinuate Media has not disappointed. We are achieving better than anticipated results. Thank you for providing such great care to our organizational vision.
Daniel Smead
Co-Founder & Chief Operations Officer, Zia Recovery Center
Dr. Dave Dever
Co-Founder, Arista Development
Staff
Leadership Team
Leah Messina
Founder & CEO, Chief Strategist
Founder with 25+ years of experience driving digital evolution and revenue growth for national brands.
Jason Koenig
Chief Operating Officer
Architecting the data-driven systems and operational engines that turn marketing insights into predictable business growth.
Joe Sutton
Account Director
Combines deep MarTech expertise with strategic account leadership to drive measurable client success.
The Creative & Production Engine
Supported by a talented team of content leads, video editors, web designers, and graphic specialists dedicated to engineering assets that capture attention.
The Sinuate Difference
Dual-Hub Operations
Coast to Coast Reach
We operate with a unique structure that maximizes efficiency without sacrificing quality: New York Strategy meets New Mexico Production. This allows us to deliver the high-level strategic insight of a sophisticated NY agency while leveraging a dedicated production hub to execute with speed and precision.
Full-Stack Capabilities
Engineering Growth
We don’t just create content; we engineer the technical infrastructure to scale. Beyond strategy, we power growth through architecture like Hostango, our secure hosting platform. We avoid proprietary boxes, connecting your existing CRM, commerce, and data platforms into a unified revenue engine.
Memberships & Certifications
Woman Owned Small Business
Certified
SBA THRIVE
Certified
Google Partner
Certified
Public Relations Society of America
Member
Executive Leadership
Certified
Leah Messina
Founder & CEO
For over 23 years, Leah Messina has been a pioneer at the intersection of marketing technology and business growth. As the CEO of Sinuate Media, she helps brands move beyond reactive tactics to build Organic Marketing™ systems—a proprietary framework she developed to turn digital engagement into predictable revenue.
Leah’s expertise is rooted in a “founder-first” perspective. She is the host of the Recipe to Revenue podcast, where she interviews industry leaders to uncover the systemic blueprints behind successful food and beverage brands.
A digital trailblazer, Leah’s career is marked by “firsts,” including launching the National Hockey League’s social media presence and sending the NHL’s inaugural tweet. She has guided established giants like GEICO, Black & Decker, and Sony Music, while simultaneously helping startups scale from signature concepts to e-commerce powerhouses.
Before founding Sinuate Media in 2006—a multiple “Best in Show” award-winning agency with offices in New York and New Mexico—Leah owned and successfully exited a portfolio of media properties, including the pioneering book community BookDivas.com.
Leah holds a BA from Carnegie Mellon University and an MS in Marketing from Johns Hopkins University.
Jason Koenig
Chief Operating Officer
As the Chief Operating Officer at Sinuate Media, Jason is the architect behind the systems that turn data-driven insights into predictable revenue. With over a decade of experience in business consultancy and economic development, Jason specializes in bridging the gap between high-level marketing strategy and operational execution.
Before joining Sinuate Media, Jason led the Entrepreneurship and Commercialization division at New Mexico State University’s Arrowhead Center, where he helped hundreds of new ventures build sustainable foundations. Today, he oversees Sinuate’s holistic approach to marketing analytics, ensuring that every campaign is supported by robust logistics, transparent reporting, and a scalable “operational engine.”
Joseph Sutton
Account Director | MarTech Lead
Joe brings 10+ years of cross-industry sales and marketing experience to the Sinuate Media team. As our Account Director and MarTech Lead, Joe oversees key accounts and spearheads our web-based and technology integration projects. As marketing trends evolve into streamlining business operations, systems integrations, and automation, he is especially adept at creating recommendations for the simplification of complex integrations, as well as troubleshooting processes to ensure integrations and automation are working as intended.
In addition to integrations and automation, Joe manages our efforts in Digital Campaign tracking, Search Engine Optimization (SEO), Answer Engine Optimization (AEO), and website compliance for GDPR, CCPA, and ADA. Joe has completed several campaigns related to customer acquisition, employee recruitment, donor outreach, and lead generation.
Zelda Deeds
Copywriter & SEO Content Specialist
Zelda, a multidisciplinary creative, brings nearly a decade of copywriting experience to the digital narratives she weaves for Sinuate Media’s clients. A background in design, marketing, and film works in conjunction with a keen eye for the future to ensure contemporary, optimized blogs, web copy, press releases, and more.
She graduated with a Bachelor’s in Media Arts from the University of New Mexico, receiving the department’s award for Creative and Critical Writing. She loves that she’s constantly learning new things and about a wide range of interesting topics. Trends and best practices for writing and search engine optimization are always evolving too, so there’s really never a dull moment.
Yoselin Terrazas
Marketing Coordinator
Yoselin Terrazas is a passionate marketing professional with a focus on advertising and social media management. She graduated from New Mexico State University with a Bachelor’s in Marketing and a minor in Advertising and Social Media Management, earning recognition as a Crimson Scholar. As Marketing Coordinator at Sinuate Media, Yoselin plays a key role in content creation, managing the editorial calendar, and driving social media strategies that engage and grow the audience. She also collaborates across teams to ensure cohesive messaging and supports campaign planning, execution, and performance tracking.
With leadership experience in the American Marketing Association and a HubSpot certification in Social Media Management, Yoselin is focused on creating marketing initiatives that drive engagement and brand success.