who we are
About Us
Our story
Our team is made up of marketers, designers, web developers, writers, technologists, and video creators — all focused on driving results for our clients.
Our History
How it all started
2006
Founded
Founded in Baltimore, Maryland, Sinuate Media was quick to make a name in digital marketing. We’re proud of a lot of our work but especially launching the NHL on Twitter & getting DeWalt on social media.
2008
We developed our philosophy, refined our unique approach to digital markeiting and gave it a name: Organic Marketing®
2018
2010
Opened New Mexico Office
We relocated our headquarters from Charm City to the Land of Enchantment, moving from Baltimore, Maryland to Las Cruces, New Mexico.
“All we needed were laptops and cell phones, and we could serve our clients from anywhere in the world.”
2016
Acquired Approach Positive
Sinuate Media acquired science communications firm and marketing training company,
Approach Positive. Later, it would be reformulated to a self-serve marketing platform.
2018
Moved to Mesilla, NM
Sinuate Media opened our office in Mesilla. In keeping with our trend of bridging the old and new, our Digital Marketing company set up shop in Old Mesilla, in a building nearly 200 years old.
2020
Opened The Print House @ Sinuate Media
Tired of the quality of outsourcing printed material and wanting to better integrate offline marketing with digital activity, The Print House @ Sinuate Media is born.
2022
New Office Building
Sinuate Media moved into a new office that offered more room for team collaboration, on-site marketing training, and printing operations. We are now located in downtown Las Cruces, New Mexico.
What Our Clients Say About Us
Fantastic company to work with, their work is professional and at a high level, been using Sinuate for over a year now and was recommended to me from another lifetime user of their services. Cannot wait to see what the future holds!
Ryan Drapela
CEO, Drapelworks & Frio Coolers
Lauren Armstrong
Anthony Dohrmann
CEO, Electronic Caregiver
Staff
Core Team
We take pride in our team. Not only are they all experts in their field, but they are also great to work with!
Leah Messina
Founder & CEO
Jason Koenig
Chief Operating Officer
Joe Sutton
Account Director
Justin Santiago
Senior Web, Graphic, & UI/UX Designer
Jacey Grevas
Account Manager
Chloe Gavino
Marketing Coodinator
Inside Our Organization
As pioneers of Organic Marketing™ strategies, our team combines traditional marketing with social media, public relations, SEO integrations, emerging media, and more.
Web Hosting & Maintenance
Launch, optimize, and maintain your website all from one platform – Hostango by Sinuate Media is your partner in fast, secure website hosting.
Self Service Marketing
Printing & Direct Mail
Memberships & Certifications
Woman Owned Small Business
Certified
SBA THRIVE
Certified
Google Partner
Certified
Green Chamber of Commerce
Member
Public Relations Society of America
Member
Leah Messina
Founder & CEO
Founder & CEO
After relocating from NYC to Baltimore in 2005, Leah created Sinuate Media, determined to reinvent the way online marketing was traditionally done. She developed and trademarked the concept of “organic marketing” to represent the holistic approach of crafting social media, technology, barter media, and public relations in order to influence clients’ presence on the web.
Leah has over 18 years of experience in digital marketing and promotions, working for both agencies and web publishers. She started her career at an online magazine, helping to grow that community to over 2 million members before it was acquired in 2011. That experience led to a position at one of NYC’s most cutting-edge digital marketing firms, where Leah had the opportunity to break ground on the first uses of blogs, RSS, and podcasting for marketing. As a business owner, she has extensively managed online and grassroots marketing campaigns for top-tier entertainment, consumer product, and financial services companies.
Expanding in Web Publishing
In 2007, Leah expanded Sinuate Media from a digital marketing services firm to include web publishing with the acquisition of BookDivas.com, a leading young adult and college-aged book community founded in 2001. Over the next 8 years, that network grew into a portfolio of more than 10 websites all geared towards women and was sold in 2015.
A regular invited speaker on the topics of emerging marketing strategies and technologies in digital marketing, Leah has presented to such organizations as the National Association of Women Business Owners, the National Sales Network, the International Association of Administrative Professionals, the Maryland Chamber of Commerce, and numerous private companies.
Leah Messina’s Background
Leah holds a B.A. in Professional Writing and Communication Design from Carnegie Mellon University and an M.S. in Marketing from the Carey Business School at Johns Hopkins University. She the past board president for the Las Cruces Green Chamber of Commerce and an Advisor for The Arrowhead Center at New Mexico State University. She is a past board member for the Maryland chapter of the National Association of Women Business Owners (NAWBO), the recipient of NAWBO’s 2007 “Rookie of the Year” award and the 2009 Brava Award from SmartCEO magazine.
Jason Koenig
Account Director and COO
As the Account Director at Sinuate Media, Jason is highly involved with business development, including overseeing campaign progress, logistics, and reporting; negotiating with vendors and media outlets, and accounts receivable. Jason also leads our in-house print operations, The Print House @ Sinuate Media. He brings more than 10 years of experience in consulting for new businesses, having previously led the Entrepreneurship and Commercialization division of the Arrowhead Center at New Mexico State University.
Joseph Sutton
Account Director | MarTech Lead
Joe brings 10+ years of cross-industry sales and marketing experience to the Sinuate Media team. As our Account Director and MarTech Lead, Joe oversees key accounts and spearheads our web-based and technology integration projects. As marketing trends evolve into streamlining business operations, systems integrations, and automation, he is especially adept at creating recommendations for the simplification of complex integrations, as well as troubleshooting processes to ensure integrations and automation are working as intended.
In addition to integrations and automation, Joe manages our efforts in Digital Campaign tracking, Search Engine Optimization (SEO), and website compliance for GDPR, CCPA, and ADA. Joe has completed several campaigns related to customer acquisition, employee recruitment, donor outreach, and lead generation.
Justin Santiago
Senior Web, Graphic, & UI/UX Designer
As our talented graphic and UX/UI web designer, Justin brings innovative approaches to all client projects he is involved in. He has a rich background and more than 10 years of experience with a multitude of platforms, including Adobe Creative Suite and WordPress. He is fluent in Illustrator, Photoshop, InDesign, XD, Lightroom, Figma, and Premiere.
He is passionate about the creative process and problem-solving to develop solutions that meet and ultimately exceed clients’ needs. Justin extends this passion beyond his work at Sinuate, serving as an adjunct professor to teach web design and serving as an Enterprise Advisor for Arrowhead Center at New Mexico State University.
Jacey Grevas
Account Manager
Jacey serves as the Account Manager for the Sinuate Media Team. Her background in client management and strategic thinking allows her to develop and deliver impactful marketing that helps clients connect with their customers and ultimately reach their goals. From new website design projects and promotional strategies, to social media and blog content, Jacey provides reliable coordination on a variety of projects and across team members.
She graduated with a Bachelor’s in Business Administration, with a major in Marketing, and earned a minor in Leadership Studies. She is also a recent transplant to Las Cruces, NM and is enjoying the beautiful scenery and tasty food that the region has to offer!
Zelda Deeds
Copywriter & SEO Content Specialist
Zelda, a multidisciplinary creative, brings nearly a decade of copywriting experience to the digital narratives she weaves for Sinuate Media’s clients. A background in design, marketing, and film works in conjunction with a keen eye for the future to ensure contemporary, optimized blogs, web copy, press releases, and more.
She graduated with a Bachelor’s in Media Arts from the University of New Mexico, receiving the department’s award for Creative and Critical Writing. She loves that she’s constantly learning new things and about a wide range of interesting topics. Trends and best practices for writing and search engine optimization are always evolving too, so there’s really never a dull moment.
Cassie Trejo
Marketing Coordinator & Video Editor
Cassie is a key team member in managing day-to-day social media activities and digital marketing campaigns for a wide range of clients including food brands G&M Restaurant, EJJI, and FARMesilla. Cassie brings a background in commercial production, television broadcasting, and video editing, which blends her creative and technical skills to the marketing team. Her goal is to create visually engaging content that resonates with the audience and empowers them to engage.
Casea Quednow
Copywriter & Content Creator
Casea has been an integral part of Sinuate Media’s content team, creating both short- and long-format content. She regularly demonstrates flexibility and a thoughtful understanding of clients in a wide range of industries, writing blog and email content for our clients including Lean Horizons Consulting, Arista Development, Zia Recovery Center, and others. Casea has also written content for international organizations, including WE International, a non-profit fighting poverty and injustice in the developing world.
Chloe Gavino
Marketing Coordinator
Chloe Gavino represents Sinuate Media as a Marketing Coordinator. With a background in social media marketing, she brings her expertise to various projects, including promotional campaigns, social media initiatives, and content creation. Armed with a bachelor’s degree in marketing from New Mexico State University, Chloe brings a strong academic foundation to her work, which she seamlessly combines with creativity and innovation.
Chloe is currently pursuing her MBA at New Mexico State University and has lived in the Las Cruces area for the past 5 years.
Rylee Davis
Technology Manager
More than just code, Rylee crafts elegant and functional web experiences as Sinuate Media’s Technology Manager. Her blend of computer science expertise and application development brings a unique perspective to AI integrations and web development, where she seamlessly ties together technology with a focus on user experience. Whether optimizing performance, developing better user experience, or using technology to find unique solutions to communications challenges, Rylee approaches every project with both technical capability and a passion for seamless functionality.
Savannah Davey
Content Manager
As the Content Manager at Sinuate Media, Savannah steers creating and reviewing client content, ensuring it aligns with their objectives and brand narrative. Originally from the suburbs of Chicago, Savannah has lived in the Borderland area since 2019. She holds a Secondary English Language Arts Education degree from Auburn University, focusing on rhetoric and composition.
With six years of experience as an educator, Savannah has honed her communication strategies to enhance content clarity and engagement.
She is particularly passionate about integrating emerging technologies and continually adopts new tools and techniques to stay ahead in a rapidly evolving digital landscape.