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Geofencing Guide: What Is It and How to Use It

Geofencing Guide: What Is It and How to Use It

How to Leverage Geofencing in Your Business What is geofencing?   Geofencing is a location-based digital marketing practice that sets virtual boundaries around a custom, geographic region. A few city blocks, a whole county, or even a specific...
Marketing Trends the Pandemic Pushed Forward

Marketing Trends the Pandemic Pushed Forward

Part of developing a strong marketing strategy is knowing what the trends are, and how to leverage them to your advantage. These last two years shook the world like no other time in history.  Of course, this impacted marketing trends, too.  Businesses reliant on...
The Rise of Digital Advertising

The Rise of Digital Advertising

Do you remember banner ads? If you’re old enough, the phrase probably brings back memories of websites that sported gigantic horizontal advertisements that blocked content and never disappeared. The rise of the banner ad and its cousin—the big, bulky sidebar ad—opened...