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Marketing Trends the Pandemic Pushed Forward

Marketing Trends the Pandemic Pushed Forward

Part of developing a strong marketing strategy is knowing what the trends are, and how to leverage them to your advantage. These last two years shook the world like no other time in history.  Of course, this impacted marketing trends, too.  Businesses reliant on...
The Rise of Digital Advertising

The Rise of Digital Advertising

Do you remember banner ads? If you’re old enough, the phrase probably brings back memories of websites that sported gigantic horizontal advertisements that blocked content and never disappeared. The rise of the banner ad and its cousin—the big, bulky sidebar ad—opened...
Why Mobile Responsive Design is So Important

Why Mobile Responsive Design is So Important

There are more than 3.8 billion smartphone users in the world. And that number is going to grow exponentially over the next several years. What will they be doing? Not just checking their social media accounts – they’ll be shopping. According to eMarketer, e-commerce...
Why Visual Design Is Important When Building a Website

Why Visual Design Is Important When Building a Website

If a business doesn’t have a website in 2021, does it even exist? We kid—sort of. Today, more than half the human population uses the internet and visits many websites each day. Last year, more than 85,000 businesses launched online stores in order to continue serving...

Is Your Site Mobile Friendly?

A few weeks ago, Google made a big move to up to the importance of mobile-friendly website. This means that Google will now be looking at how your website renders on mobile devices and weighing that in where your site will show up in mobile search results. It is no...