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Project Overview of

G&M

From Local Delight to Nationwide Sensation: How Sinuate Media Cooked Up Digital Success for G&M Restaurant’s Iconic Crab Cakes

At Sinuate Media, we’ve been proud partners of G&M Restaurant, celebrated for their Baltimore-style crab cakes, for over 15 years. Having been a well-known local restaurant for decades, our journey together began in Baltimore, launching G&M’s e-commerce business to success. We’ve connected with customers through effective email campaigns, attracted new followers with PPC strategies, and captivated audiences on social media, all while expertly managing G&M’s reputation. The result has been selling millions of dollars in premium food products through their online store and continuing to champion their brand in the Mid-Atlantic and beyond to all corners of the United States.

 

What we did

PPC Campaign | Email Campaign | Social Media Management | Digital Presence Management

Sector

State Agency/Government, Healthcare

G&M Restaurant

Company Branding

While G&M had an established logo and brand, we had to be aware of the branding considerations when creating and maintaining their marketing efforts. This led us to create an internal brand guide to ensure we created coherent visuals in our marketing efforts. 

Logo Design

Center of Innovation Black Logo
Center of Innovation White Logo

Colors

#C41E1A

#0040DC

#090909

#ffffff

Typography

Primary Fonts

Alternate Web Fonts

G&M Restaurant

Email Campaigns

Result-Driven Marketing

Email Campaigns

$2.5+

Attributed Revenue from Email

$1.5M +

Attributed Revenue from PPC

G&M Restaurant

Digital Marketing

Social Media

Digital Advertising