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Why Marketing Automation Matters for Digital Marketing

Marketing automation is arguably the most exciting thing to happen to digital marketing in the last decade. After years of waiting for the marriage of metrics to smarter tracking technology, digital marketers now have it: a better way to connect ROI to outreach,...

Marketing Automation Now – Part 1

In this series of posts on marketing automation, we offer important definitions of marketing automation, present an overview of what it is all about, and why you should start taking advantage of its revenue contributions today. We will also present some very...