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Moving into the Mobile Web

With the increase of smartphone users in the United States — yes, we are talking about all of those iPhone & Blackberry addicts — it is increasingly important to have a mobile-ready website. In fact, cell phone sales have been declining but Smartphone sales have...

Tool for the Future – Mobile Marketing

Propped up high above the corner of E. 3rd Street and Bowery in Manhattan, a 100-foot long Lenny Kravitz invites us to send him a text message, a “short code”, on behalf of Absolut vodka to receive a free downloadable mp3. Amidst the urban revitalization in East...